“The most beautiful thing
I've ever seen was the image on a screen that helped our doctor see my wife's
cancer was treatable."
See the story leading up to this grabber of a punch line in GE’s ad for electronic medical records.
Notice how the husband's emotion-held-in-check voice reinforces the mood of the story.
Next time I try to get someone interested in my idea I'm going to recall the swift, sequence of events-as-photos that built up to this emotional and relevant main point and consider how I can cut away extraneous detail and evoke more than one emotion.
For more ideas on swift storytelling in images see these. They evoke several emotions from heart-warming to surprise and light humor. I’d be proud to have created them and hope to emulate their "no extra detail" approach to pulling others in and holding attention.
(I have no financial
interest in the company)
