The best way to craft your elevator pitch is to watch several good ones. See Jeff Novich’s compelling, concise minute on his start-up, VocabSushi. Notice how he dives right in with a warm, non-pushy facial expression face “plain language” description. No extra words.
Then, visiting the web site, see how quickly you can grasp the service and sign up for a free test drive. Like Jeff’s pitch, it pulls you in.
From
How to Win a Pitch author, Joe Asher here’s five ‘fundamentals” for giving the
pitch that persuades – even inspires others to remember and repeat to others.
1. Present a solution and nothing else. Your prospect wants to know only how
you can help them. Be specific.
How has it helped others?
2. Keep it simple. Have a central point and no more
than three supporting points with meaningful segues.
3. Speak with passion and confidence. When you feel it they will too.
4. Leave half of your time for
questions. That way
they can be in charge and you can see their hot buttons, level of knowledge and
what most interests them.
5. Rehearse. Practice so much that it seems second nature. Conversational.
