Of course your business name is an attention grabber. But does your business slogan:
1. Capture attention?
2. Differentiate your business from the competition?
3. Evoke a rational and an emotionally positive response?
4. "Tip" your customer over from seeing into buying?
Or, like me, have you not yet crafted that subtitle that appears after your business name - one that cements your relationship with your customers - making them proud to buy and to tell others?
Next: Tie your slogan to an experience that builds customers' involvement. Better yet, that brings out their better side.
Isn't it amazing what magic the right words can conjure up?