Doggles. You’ve
got a winning product name when people smile when they hear or read it, want to
say it out loud – and repeat it – especially when the name is a spot-on
reflection of the product benefit.
Amazing how one single thing can fix our mind on how we view a product,
person or situation. 
And, as Victoria Moran points out, even one small change
in what we wear can make a big change in what people notice.
