That political goal tops even the re-invented Barack Obama slogans in cool catchiness. Yet the two bright Gen Xers’ goals for their government sound a lot like Obama’s. (And imitation is the sincerest form of flattery.) Last month, in a “bloodless coup” 40 year old David Bartlett became the premier of Australia’s smallest state, Tasmania, bringing along his deputy, Lara Giddings. With a career in IT and intellectual property, Barlett recognizes the power of a captivating idea.
Bartlett promised a "new government" and measures to restore public trust in government. “And I want our politicians and our democracy connected to its people.”
"We need to foster innovation, we need to foster investment in technology," he said.
A Memorable Me2We Motto for You
Echoing comments made about Obama, The Connected Republic’s Martin Stewart Weeks notes that Bartlett’s slogan’s “got everything - the desire to be smart and innovative, the inference of a socially inclusive and compassionate approach and, best of all, the wonderfully ambiguous and multi-faceted notion of ‘connected’ - technologically, socially, politically), it’s one of the best summations I’ve seen from a political leader that puts the focus on ‘connectedness’ right at the heart of the political program.
It will be interesting to see how he turns the slogan into a program.”
Political or business slogans are difficult to craft - and to be credible, as Tami Ansary suggests. What would be your frequently-quoted, slogan-as-mission statement for your work or life – with others? Be brief. You may not even need words.
Here’s help
• Tag Line Generator, created by Marcia Yudkin
• Sloganalysis enables you to create two taglines for and see the pros and cons of both
