If you happen to be in the San Francisco Bay Area July 12th, you may want to hear three savvy experts on how to build your personal brand, and that of your company. I'm honored and somewhat daunted to be speaking just before them. Here's SVAMA's evening agenda:
Embodying Your Company's Brand:
Inspire Employees to Emulate Your Firm’s Brand Experience
When you or your co-workers’ behavior clashes with your company brand, the effect is more intensely felt than when they act to reinforce that brand experience. Gain specific insights into how to behave, speak, create experiences and partner to burnish your brand message.
PART ONE
A presentation on the latest analysis of Tech Marketing Trends from Kare Anderson, an Emmy-winning former NBC and Wall Street Journal reporter who’s spent a decade translating behavioral research into triggers to inspire others to brag about “our” brand you’ll exactly discover how to:
• Act and speak authentically to reinforce your brand message
• Tell the detail others love to retell to boost your brand’s visibility
• Create the context that positions your product or firm as the best choice
Hear how companies as diverse as Nomura Securities, Bellagio and Trader Joes guide and support their employees in reinforcing an explicit brand experience.
Kare Anderson is publisher of the Say it Better newsletter and author of SmartPartnering and other books.
PART TWO
Brand Executives Panel discusses ways to embody your company’s brand and marketers motivate others to reinforce your brand experience.
Moderator
Kare Anderson, Author and Publisher
Panelists
David Perls, Director of Branding Strategy, Charles Schwab & Co..
Rick Barsotti, Partner/Account Executive, Groove 11.
John McWeeny, Senior Vice President, Business Development, TurnHere.
Chris Brown's done a mgnificent job of pulling this all together for Robert Jacobs, considering this Aussie is relatively new to the U.S. and his work here.
