by anthropomorphized pigs in an ad rejected by CBS and Fox. One of the pigs goes to the men's room and gets a condom from a vending machine. Then he’s transformed into a “hero”, a handsome man who re-enters the bar and immediately attracts the attention of a previously indifferent blond.
Of course, the public discussion over this rejected ad has generated priceless visibility for Trojan. What a criteria for picking a man eh? So here's the rationale offered by Linda Kaplan Thaler, chief executive for the agency that created it: "It's a sign of somebody being prepared -- if the opportunity arises -- to think about their own health and the health and safety of their partner."
