If your next-door neighbor's child was dying and you could save her for $100, you wouldn't think twice. But a child 10,000 miles away whom you have never met, that's just different.
About 29,000 kids die every day of preventable causes--29,000! These kids have names and faces, hopes and dreams. Their parents love them as much as we love our kids. We've got to make poverty personal. Stalin once said: ‘A million deaths is a statistic, one death is a tragedy.’ We must try to see the face of the one child,” World Vision president, Richard Stearns told Guy Kawasaki.
The specific detail provides the general conclusion not vice versa. That detail is more credible, emotional and memorable and thus more likely to motivate people to take action.
How palpably personal and specific is your story in your call for action?
