Don’t let yourself get set up to make a bad decision the next time you are offered three choices. Is one of them clearly inferior to the other two options?
Then you may be influenced by what’s called the “decoy effect.” Depending on the kind of “bad” third choice you are offered - and how” you may be unduly influenced to choose one of the options more than the other.
Shankar Vedantam elaborates in his column and in this NPR interview. The Decoy Effect influences behavior as diverse as how hummingbirds forage to how political front-runners campaign to how restaurant diners chose a bottle of wine.
To avoid other decision-making traps read the best-of-its-kind book on the topic (in my humble view) Smart Choices.
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