... do attract the brain's attention on a subconscious level. Researchers at the University College London have found the first physiological evidence. It’s published in Current Biology.
Such subliminal advertising techniques are banned in the UK but not here in the U.S. Yet Dr. Bahador Bahrami concludes that, “What our study doesn't address is whether this would then influence you to go out and buy a product.“ However the research does show, for the first time, that attention and consciousness do not go hand in hand.
The notion of subliminal influence is entrancing and hotly contested.