… and get introduced to a much wider audience in the days and weeks to come.
How? The New Yorker is partnering with Ringtales to animate the New Yorker’s cartoons. To view them you’ll have to see an inserted ad.
For those of us avid readers who love the cartoons I anticipate the reaction to this news may be split among the already ruffled “never change’ traditionalists, the captivated and the simply curious. Yet I believe that this approach will introduce a vast new audience to the addictive cartoons some of us have commented on, cut out and shared for years.
Imagine the New Yorker's huge library of 100,000 cartoons to be offered for free (I’ll tolerate a short ad to see them again in this new fashion) and “syndicated across the internet” according to Jim Cox, CEO of RingTales, as reported by MarketingVox via ClickZ.
Soon you’ll be able to get them at the magazine or at iTunes.
See some right now.
I enjoyed them all but especially Feigned Affection and Web Hounds.
Cartoonists may gain more fame and income with this technology and owners of web sites may want to offer relevant animated cartoons on their site. Perhaps as The New Yorker hosts on the last page of the magazine, online social networks and other web site owners might host a contest for the best cartoon captions.
Not surprisingly, Ringtale founding partner, Mike Frye has an inventive background.
