…. To be client-attracting, it must be engaging. Make it stick in their minds using a memory hook. Yours can relate to your name, kind of work, remarkable quality or skill, appearance - or perhaps a rhyme or word play. BNI founder, Ivan Misner, author of Seven Second Marketing, offers many examples, including three that I've paraphrased here:
• Lance Mead of Lunar Travel Agency stands out from other agents when he says "Ninety percent of all accidents happen in the home. So travel."
• Photographer, Robert Stewart writes, "My pictures say a thousand words so you don't have to."