In an over-advertised world, some savvy business owners are turning from paid promotion to providing the information that most matters to their kind of customer – and soliciting and responding to customer feedback. In the Attention Economy, engaging in a conversation with the customer is fast becoming the main way to stay ahead of the competition.
Way back in June, 2005, Business Week magazine had an extensive spread on The Power of Us, offering success stories of firms that were co-creating products with their customers and otherwise engaged in partnerships that kept their customers involved. You’ll find examples of “mass collaboration”, “shared economies” and more.
That’s how, for example, we may get more innovations such as an advance purchase program for hotel guests.
As I mentioned yesterday, as consumers, our expectations are getting higher. That’s why I respectfully suggested to trailblazing blogger, Bill Marriott that, instead of a piecemeal approach - “just” upgrading guest rooms and now transforming his hotel lobby into The Great Room, why not storyboard the whole hotel experience?
And why not be the first hotel chain to do so?
Since Markus Busch over at popular HotelMarketing.com picked up yesterday's post, it may inspire some hotelier to be the first to storyboard her or his hotel - and thus reduce the negative moments and multiply the positive moments that guests enjoy - offering the on-site details that guests love to re-tell.
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