That reaction just sticks the bright, negative image in people’s minds. The oft-cited example of this truth is, “No I don’t beat my wife."
California’s state budget and economy are cratering. This week The Guardian even dubbed California a “failed state.”
What did (usually media savvy) Schwarzenegger say in response to critics? "There is people [sic] that sometimes suggest that the American Dream, or the Californian dream, is evaporating. I think it's absolutely wrong. I think the Californian dream is as strong as ever."
The specific proves the general but not the reverse. Specifics are more credible and memorable.
The bank, for example, that advertises, "We are the people who care" will not be as credible nor memorable as the bank that announces, "We are now open Saturdays for your convenience."