What shorthand description do others use when describing your cause, business or other group? If it’s not the one you cite then maybe you want to create a more compelling one. Why not craft an apt, memorable tag line or slogan that describes your organization’s core value to us?
An extra benefit is that a clear, specific and vivid slogan provides a focal point for doing “first things first” and for making other choices when one seems overwhelmed with options. Ask “What choice now most reflects our tagline?”
Tag line tip #1:
Craft a (clean) double entendre.
Tag line tip #2:
Evoke an emotion-tugging physical image.
• The American Lung Association: “One Breath at a Time”
Tag line tip #3:
Piggyback on a concern with a pithy slogan as a solution.
• Oregon Center for Public Policy provides balanced coverage of state issues, many of which are hotly contested where opinions and facts are blurred in the public debate: “Because facts matter”
As John Haydon adeptly notes, “Rather than having a tagline about the mission of the non-profit, they all speak about the client's experience and what's important to them - on an emotional level.”
Share your tag line for this year’s contest and keep a look out for fresh ideas when Nancy announces the results later this year.