The best way to craft your elevator pitch is to watch several good ones. See Jeff Novich’s compelling, concise minute on his start-up, VocabSushi. Notice how he dives right in with a warm, non-pushy facial expression face “plain language” description. No extra words.
Then, visiting the web site, see how quickly you can grasp the service and sign up for a free test drive. Like Jeff’s pitch, it pulls you in.
1. Present a solution and nothing else. Your prospect wants to know only how you can help them. Be specific. How has it helped others?
2. Keep it simple. Have a central point and no more than three supporting points with meaningful segues.
3. Speak with passion and confidence. When you feel it they will too.
4. Leave half of your time for questions. That way they can be in charge and you can see their hot buttons, level of knowledge and what most interests them.
5. Rehearse. Practice so much that it seems second nature. Conversational.