Yet when you turn away it morphs into an image of the man hitting the woman (“It happens when nobody is watching.”)
Too bad that Amnesty International only got one of these anti-domestic violence ads.
This high-profile, high-risk taking non-profit had another attending-grabbing ad format and tagline in 2006 – images on transparent posters with the line ....
"It's not happening here but it's happening now."
Some ads use images with graffiti style words that are raw and apt for the message and audience.
Others place familiar toys in an unexpected situation.