It doesn’t matter how successful one has been. Most of us are reticent to be the first to do something radically different. That’s why there are so many “me to” imitations once we discover a competitor offering a much better way to see, buy share or do something.
Luxury and vacation home developers. Realtors. Resort owners. Two years ago in Hawaii, they were sitting comfortably in their seats at their annual conference, listening to me suggest that they seek out unlikely allies who serve the same kind of clients they serve.
Or win a prize that many of their would-be clients and partners will hear about. Well, that’s what one person in that audience actually did – and told me about it today. Steve Saunders’ firm, The NextProperty Group, finds spectacular but under-developed property – especially for boomers seeking a second home or income property. Read how he partnered with local business owners to attract clients for their businesses – and for his. See how you could adapt his “Big Mouth” or “town crier” role to be the person people think of first when they want to buy your kind of product or service. Have a “talked about” title of your campaign, newsletter or special service. Add a contest that shows off others’ smarts.