Want to read about the largest movement that the media has not covered?
Responded Hawken, “ I didn’t get a lot of support at the time. But this week’s cover story of Business Week is called ‘Beyond the Green Corporation’ and the first line is, ‘Imagine a world in which eco-friendly and socially responsible practices actually help a company’s bottom line.’
That’s the opening line of the lead story of Business Week. Fourteen years after The Ecology of Commerce was published. When it was published, not a single business publication here would review it. It was reviewed, by the way, but editors wouldn’t publish the reviews.
When Evitts asks Hawken, “ Why did it take so long for American business to catch on?” he answers:
“They saw it as a threat: ‘We have a business to run and this is the government’s responsibility.’ This is the same businessperson that would vote against the government doing anything. They would offload the responsibility, they had a very narrow sense of responsibility. It was to the bottom line, to shareholders. ‘If we obey the law than that’s all we have to do.’ That has pretty much been abolished.”
Hawken’s newest book is one that we will all be talking about. It reflects a global tipping point. I strongly recommend that you pick it up – even if you don’t think you are interested in the environment, human rights –or business. This is about a trend that affects us all.
His book will be released in May: Blessed Unrest: How the Largest Movement in the World Came in to Being and Why No One Saw it Coming.
The book’s release will coincide with the launch of a website, Wiser Earth, “an open source social network with a database of more than 100,000 organizations.” It may inspire you to read Natural Capitalism too.
While Tom Friedman has predicted, “Green is the new red, white and blue” Hawken shows you the context in which this is happening and gives insight about how it will unfold – and what your role can be in it.
This movement is emblematic of our times in that it is not led, as most movements are, by a charismatic leader, although Hawken by vividly encapsulating it could easily become the leader. Rather it reflects the growing Power of Us theme of this era, dubbed The Age of Engagement, where so much happens from the ground up – where like-minded people can find each other more easily and harness their collective talents better and faster.
Hard to ignore.
Difficult not to be transported by the collective energy for a most worthy cause.