Here’s a new twist for the meeting industry in this Age of Engagement dedicated to the Power of Us. Imagine a site where people can not only post events but also (here’s the new part) collectively ask for a certain kind of event.
The site, Eventful, is currently aimed at serving individuals in “demanding” performances. Yet imagine that an activist or disguntled member of an association decided to ask other members to join her/him at Eventful to push for a different mix of programs and/or meeting site than the one planned by the association leadership.
Since there is a place on the site that lists the hottest locations to meet (and this is a new site) I can’t help but think that some of the staff at CVBs (visitors and convention bureaus) may be tempted to visit and vote… often. I don’t see my favorite (nearby) city on the list. This approach has the capacity to shift power among several organizations and towards the collective “us”, dubbed Crowd Clout by Trendwatching.