“In the foreground, two cowboys with frustrated emotions; in the background, one beer and two brand name sodas. Brokeback Mountain is a great story, beautifully told. But do we really need to be reminded repeatedly that they all drink Budweiser? And what about that huge, luminous Coke machine sitting across from Ennis while he eats his apple pie? More curious still, why is Coke’s arch rival Pepsi in the same movie?”
Thus begins Condordia’s study on product placement in films.
Are you getting tired of seeing products stuck into movies, sporting events, TV shows - even books and public restrooms – or do you accept product placement as unavoidable now?
Partnering of all kinds is probably the most rapidly-growing form of marketing since it is such a potent tool. In addition to product placement there’s many other ways to partner: cross-promotion, co-branding, joint sponsorships, cross-selling - and at least nine other forms I’ve discovered. Pamela Slim says it’s akin to the way lichen works. Hear more at Small Business Trends Radio.
With the wrong partners or methods you can irritate or totally alienate the very people you seek to serve or sell to. Done right, you can become their top-of-mind choice by multiply your credible moments of exposure, offering differentiating value or attracting media coverage for your “first-ever” offering.
Just this week, Borders Books and gather.com partnered to offer gather members the “First Chapters Writing Competition, which will give one aspiring novelist a publishing contract with Touchstone/Simon & Schuster.”
No matter what kind or size of business, club, cause or other group, your most efficient and credible way of growing it is in forging smart partnerships with other organizations that your kind of “customers” already like and trust.
Instead of “solo” advertising you can generate more value and visibility – with others.
That’s more satisfying and less expensive. Discover how in SmartPartnering.