They invited sketch comedians in the U.S. to perform their best sketches and six up-and-coming stars won. Then Landis directed a short film of each. Starting today, you get to view them and vote for your favorite in this contest dubbed, the Great Sketch Experiment. Voting ends Nov. 16th.
As part of the promotion, Verizon will allow its wireless subscribers to access V CAST on a daily basis for $3, eliminating the need to sign up for the $15 V CAST Vpack monthly subscription.
(How can you burnish your brand and attract more customers with the right partner?)
As Carly Mayberry notes in The Hollywood Reporter, “For JibJab, the venture is a way to bypass the traditional means of discovering and distributing new talent and is the first time it is venturing outside its own studio for new content.”
(How can you gain a new distribution channel for your idea or product via partnering?)
The winning comedian gets a $10,000 development deal with JibJab - and their performance will be featured on Verizon Wireless’ V CAST service.
The finalists in the contest who get to compete in the short films are:
• Famous Last Nerds – Erik Weiner and Jordan Allen Dutton (nearby to me just over the Golden Gate bridge in San Francisco)
• Karla – Marion Austin Oberle and Megan Kellie (Los Angeles)
• Train of Thought – John Boyle, Ryan Miller and Kaci Aitchison (Seattle)
• Elephant Larry – Alexander Zalben, Stefan Lawrence, Chris Principe, Jeff Solomon and Geoff Haggerty (New York)
• Riegel & Blatt – Sam Riegel and Rob Blatt (New York)
• Mark & Ari – Mark Sarian and Ari Voukydis (New York)
Now that’s tough competition and a SmartPartnership that may go viral.
See some of the comedians in action tonight on the Tonight Show with Jay Leno… and get inspired to launch your own partnership to stand out in this over-advertised world.